Maxis: Fixing a fixed broadband problem with agility
Zijill Tan, Krystal Tan, Sharon Hew, Tai Kam Leong, Emir Shafri
Malaysian telecom Maxis ran a targeted campaign to boost fibre broadband uptake during the Covid-19 lockdown in order to grow leads and subscriptions, defend market share and improve brand perceptions.
Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels:Online display, Online video, Social media...
