Maxis: Fixing a fixed broadband problem with agility

Malaysian telecom Maxis ran a targeted campaign to boost fibre broadband uptake during the Covid-19 lockdown in order to grow leads and subscriptions, defend market share and improve brand perceptions.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels:Online display, Online video, Social media...