Maxis: Education Made Accessible – Ekelas enabling underprivileged students to be ahead

Malaysian telecom Maxis ran a brand-building campaign featuring its online education platform, eKelas, to grow share in the bottom 40 (B40) income demographic.

Campaign details

Brand: Maxis Communications Brand owner: Maxis Communications Entrant company: MaxisIdea creation: ARC Worldwide Kuala Lumpur Market: Malaysia Sector: Telephone & internet services Media channels: Public relations, Social media, Radio & audio, Online video, Television & Connected TV, Word of mouth, Influencers, KOLs, Content marketingBudget: Up to 500k

Campaign video

Creative assets

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