Maxis: #BikinSampaiJadi (Hustle till You Make It) with Hotlink
Nabil Fauzy, Tai Kam Leong, Emir Shafri, Benjamin Woo, Eelyn Ng
Malaysian telco Maxis ran a content-rich campaign targeting a youth audience to attract and retain subscribers to its Hotlink unlimited prepaid mobile product and grow average revenue per user (ARPU), despite a shrinking market.
Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels:Content marketing, Livestreaming, Word of...
