Maxis: #BikinSampaiJadi (Hustle till You Make It) with Hotlink

Malaysian telco Maxis ran a content-rich campaign targeting a youth audience to attract and retain subscribers to its Hotlink unlimited prepaid mobile product and grow average revenue per user (ARPU), despite a shrinking market.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels:Content marketing, Livestreaming, Word of...