Maximuscle - Normalising a Category and Growing a Brand

This paper shows how Maximuscle widened its audience in the sports nutrition category. In order to realise the growth potential of the brand, Maximuscle needed to reach out to a broader lifestyle gym goer and those active in sports.

Maximuscle – Normalising a Category and Growing a Brand

Principal Authors: Lucas Brown - Total Media, James O'Shea - Maximuscle Contributing Author: Drew Barnes - Marketing QED


This case study is about how you can grow a brand in a category which...

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