Maximuscle - Normalising a Category and Growing a Brand
Lucas Brown, James O'Shea and Drew Barnes
This paper shows how Maximuscle widened its audience in the sports nutrition category. In order to realise the growth potential of the brand, Maximuscle needed to reach out to a broader lifestyle gym goer and those active in sports.
Maximuscle – Normalising a Category and Growing a Brand
Principal Authors: Lucas Brown - Total Media, James O'Shea - Maximuscle Contributing Author: Drew Barnes - Marketing QED
This case study is about how you can grow a brand in a category which...