Maximuscle - Normalising a Category and Growing a Brand

Lucas Brown, James O'Shea and Drew Barnes

This paper shows how Maximuscle widened its audience in the sports nutrition category. In order to realise the growth potential of the brand, Maximuscle needed to reach out to a broader lifestyle gym goer and those active in sports.

Maximuscle – Normalising a Category and Growing a Brand

Principal Authors: Lucas Brown - Total Media, James O'Shea - Maximuscle Contributing Author: Drew Barnes - Marketing QED

INTRODUCTION

This case study is about how you can grow a brand in a category which...

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