Maximizing unbundled agency performance - a case study

This case study of the Midas International Corporation looks at the company's approach to marketing, including the use of an 'unbundled' team structure.

Maximizing unbundled agency performance - a case study

Lisa WellingtonMidas International Corporation

Midas has currently achieved ten straight quarters of positive comp store sales, not an easy feat in our category. While our business success can be attributed...