Maximising your agency relationship

David Hearn of Bates Worldwide explains how he believes clients and agencies should build a true marketing partnership - and maximise value to both parties.

Maximizing Your Agency Relationship

David HearnBates Worldwide

The realities of the business world have changed, yet again. The economy, still staggering from exhaustion after the boom and bust, did not experience the much-needed upswing we all...

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