Maximising the power of the employer brand

Deborah Fernon

This article discusses the increasing importance of employer branding, including its power to deliver organisational success by attracting and retaining the right people and create an environment in which they give of their best and `live the brand'.

Maximising the power of the employer brand

Deborah Fernon

When I applied for a position within Tourism Australia, the brand literally jumped out at me. Kangaroos do that. With a mission of marketing Australia as the premier tourist destination to the world,...

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