Maximising shareholder value
Bill Moult, Stuart Agres and Jim Spaeth
Stuart Agres, Bill Mount and Jim Spaeth, founding partners at Sequent Partners, show how marketing activities contribute to shareholder value – and describe how to measure it by bridging marketing and financial metrics.
Maximising Shareholder Value
Stuart Agres,
Bill Moult and
Jim Spaeth
Sequent Partners
Ask your finance people what return your firm earns on capital. They can answer quickly about capital assets like cash, plant and
equipment. They may have an answer...
