Stuart Agres, Bill Moult and Jim Spaeth Sequent Partners
Ask your finance people what return your firm earns on capital. They can answer quickly about capital assets like cash, plant and equipment. They may have an answer about human resources. But about return on marketing assets, they probably haven't a clue.
What are marketing assets, what is their value, how do they generate a return, and how is all this measured and managed?
Marketing creates value for...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
