Maximising shareholder value

Stuart Agres, Bill Mount and Jim Spaeth, founding partners at Sequent Partners, show how marketing activities contribute to shareholder value – and describe how to measure it by bridging marketing and financial metrics.

Maximising Shareholder Value

Stuart Agres, Bill Moult and Jim Spaeth Sequent Partners

Ask your finance people what return your firm earns on capital. They can answer quickly about capital assets like cash, plant and equipment. They may have an answer...