Maximising Shareholder Value By Bridging The Metrics Of Finance And Marketing
Stuart Agres, Stefan Daiberl, Bill Moult, and Jim Spaeth Sequent Partners
MARKETING ASSETS
Ask your finance people what return your firm earns on capital. They...
Stuart Agres, Stefan Daiberl, Bill Moult, and Jim Spaeth Sequent Partners
MARKETING ASSETS
Ask your finance people what return your firm earns on capital. They...
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