Maximising Brand Presence At Special Events

This article describes Budweiser Beer special event marketing in the USA. The brand has an extensive programme of events and sponsored tie-ins.

Maximizing Brand Presence At Special Events

Budweiser's approach to special event marketing reinforces its reputation as 'King'

Mark H. GreenspahnAnheuser–Busch, Inc

Anheuser-Busch, the world's largest brewer, has been a leader in marketing and advertising...