Maximising Brand Presence At Special Events

Mark H. Greenspahn

This article describes Budweiser Beer special event marketing in the USA. The brand has an extensive programme of events and sponsored tie-ins.

Maximizing Brand Presence At Special Events

Budweiser's approach to special event marketing reinforces its reputation as 'King'

Mark H. GreenspahnAnheuser–Busch, Inc

Anheuser-Busch, the world's largest brewer, has been a leader in marketing and advertising...

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