Maxello: Maxello Launch

Ismaeil Roushdi

Maxello, a snack brand, launched a campaign in Egypt to create brand awareness and position itself as a confident brand.

Campaign details

Brand: Maxello Brand owner: Koning Foods Entrant company: Media Republic Advertising ServicesIdea creation: Media Republic Advertising Services Cairo Market: Egypt Sector: Bread, cake, biscuits Media channels: Events & experiential, Social media, Online video, Public relations Budget: 500k - 1 million

Executive summary

This is the launch communication strategy for an on-the-go snack brand; wafers, packed croissant, and cake. The product launched in Cairo, Delta, and Upper Egypt, targeting 13- to 21-year-olds, a highly competitive industry.

Our intention was to create an impactful...

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