Max: Sahne ile Haydi Oyuna

MAX, the society and culture brand, looked for an inclusive solution to issues of the Covid-19 pandemic in Turkey.

Campaign details

Brand: MaxLead Agency: Standby Creative GroupRegion: EMEA

Strategy

Objective

In the days when the Covid-19 measures, which is the biggest epidemic of the century, were tightened, restrictions increased and emotional bridges were weakened because each of them had different needs, although family members in the house were together all day. Children's need for play was stressing the parents and making them feel helpless in this sense. Although the parents did their best, it was not enough for the children to spend "quality time". On the other hand, like many public spaces, theaters had...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands