Max Fashion: Doing something never done before

Max Fashion, a fashion brand, increased sales and promoted the brand in the MENA region with a micro-influencer campaign.

Campaign details

Brand: Max FashionLead Agency: ArabyAdsRegion: EMEA

Campaign video

Strategy

Objectives
  1. Reinforce Max Fashion as a quality brand accessible to all
  2. Increase sales & brand engagement by showcasing the overall proposition of Max Fashion

Markets of operations

UAE, KSA & Egypt

Market Scenario

Max Fashion has redefined fashion in the Middle East. The brand's proposition is to bring value to our customers with on trend styling at great prices.

Challenges

While the great price and high quality combination existed as a great fit, the brand aimed at reinforcing Max Fashion as a quality brand,...

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