Mattress Firm: Un-junk your sleep truck tour

Mattress Firm, the home and furniture brand, carried out the Junk Sleep campaign in the US.

Assignment

In July 2021, Mattress Firm's Junk Sleep campaign, one of the largest brand marketing efforts in the company's 90-year history, set out to rid America of Junk Sleep.

What is Junk Sleep? It's that tossing and turning sleep, the wake up feeling awful instead of recharged sleep. And with a national TV spot starring Liev Schreiber, the campaign shined a light on a real crisis: Americans are not getting real sleep.

To bring the Junk Sleep campaign to life and to the forefront of consumers' we aimed to:

  • Educate and remove Junk Sleep from consumers' lives
  • Establish the brand...

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