Mattel, Inc.: Play. Laugh. Grow. campaign

With the popularity of video games infringing upon the children's-toy industry, the largest toy manufacturers reported that the maximum age of children playing with toys dropped from 12 years old in 1981 to 8 years old by 2001.

Mattel, Inc.: Play. Laugh. Grow. campaign

Kevin Teague

OVERVIEW

With the popularity of video games infringing upon the children's-toy industry, the largest toy manufacturers reported that the maximum age of children playing with toys dropped from...