Mattel, Inc.: Barbie Look campaign

By depicting the Barbie doll as the epitome of sophistication and fashion, Mattel, Inc., appealed to little girls who dreamed of dressing up for their high school proms and experimenting with exciting careers.

Mattel, Inc.: Barbie Look campaign

Susan Risland

Overview

By depicting the Barbie doll as the epitome of sophistication and fashion, Mattel, Inc., appealed to little girls who dreamed of dressing up for their high school proms and experimenting with exciting...