Mattel: Barbie “You can be anything” with Anna Kikina

Orta Communications, a communications company, partnered with Mattel to make Anna Kikina, Russia’s only current female astronaut, a celebrity by targeting traditional media outlets with the Barbie ‘you can do anything’ campaign.

Summary

Mattel launched a "You can be anything" campaign with its Barbie brand in Russia, making a celebrity of a little known but truly outstanding young Russian woman. Anna Kikina, starting from dreams, followed by strength and determination, became...