Mattel: 50th Anniversary of UNO

Mattel, a toys and games brand, created buzz around the card game UNO to celebrate the game's 50th anniversary in France.

Context

Ambition: Celebrate the 50th anniversary of UNO with a massive communication which focus on the space of this iconic game in the pop culture.

Objectives

  • To galvanize the speech around the anniversary,
  • To embody the gameUNO, translate the history...

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