Context
Ambition: Celebrate the 50th anniversary of UNO with a massive communication which focus on the space of this iconic game in the pop culture.
Objectives
- To galvanize the speech around the anniversary,
- To embody the game UNO, translate the history of the game and to illustrate the intergenerational link, + To create a media buzz targeting a large audience with also a PR and an influence campaign to promote the products sold during this period.
- To provide resonance and reach.
Strategy
1. Analysis
The experts of our Data hub noticed an opportunity on the...