Mattel – Paediatrician's project
Agency name: Inventa CPM Client name: Mattel Category: Direct Marketing Country: Italy
BACKGROUND
Fisher Price (part of Mattel) is a market leader in the field of toys for small children, which aims to create a new culture around playing and sustains the importance of educational toys for children's healthy growth.
Paediatricians have been identified as the best target influencer, because:
they are a credible opinion makers, thanks to their work experience
they appreciate materials and toys that can embellish their office and are able to distract their small patients.
OBJECTIVES
Fisher...