Matilda Bay: Rejected Ales

Matilda Bay, a brewery, launched a campaign in Australia to engage the public and trade with beer-making credentials, ultimately driving sales awareness and stockists.

Campaign video: Matilda Bay – Rejected Ales

Selected creative: Matilda Bay – Rejected Ales

Credits

Creative agency: Howatson+Company SydneyArt Director: Tom McPhailBusiness Director: Madde KingChief Creative Officer: Ant White / Levi SlavinChief Executive Officer: Chris HowatsonCopywriter: Rianna McKenzieDesign Lead: Ellena MillsExecutive Creative Director: Gavin ChimesGeneral Business Director: Ollie WearneHead of Art: Leslie SharpeHead of Production: Holly AlexanderSenior Art Director: Giles WatsonSenior Copywriter: Tim Smith / Will HalsteadSenior Editor: King YongSenior PR Manager:...

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