Matey Bubble Bath: Popping the representation bubble

Matey, the UK bubble-bath brand, addressed a lack of diversity on its packaging with new product designs and a social-led campaign, driving sales and winning new customers.

Matey is one of UK's best-loved bubble-bath brands. Despite having enjoyed refreshes throughout its 64-year history the brand and product portfolio consistently remained Caucasian. OLIVER and U-Studio approached the client with the problem, and the creative...

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