MatchKit: South Africa crowdfunds medal bonuses for our Olympians

MatchKit, the South African provider of crowdfunding technology, exploited the power of the fan across social and traditional channels to raise awareness for a sporting injustice and grow its brand.

Campaign Details

Brand: MatchKitLead Agency: PR MachineRegion: EMEA

Strategy

Objective
  • Raise money for the Olympic medalists based on the Rio precedent R500,000 for a gold medal, R200,000 for a silver, and R150,000 for a WR.
  • Exert pressure on SASCOC and the sports ministry to deliver on this precedent.
Target Audience

South African sports fans with any form of disposable income. Male, corporate skew.

Creative Strategy

Please see the video below.

SASCOC confirmed on Women's day that our two Olympic medalists wouldn't be receiving medal bonuses. MatchKit co-founder Mike Sharman challenged this via a tweet. We...

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