Matching quantity with quality: How the BBC is using semiotics to tackle stereotypes

A mixed-methodology research project with semiotics at its heart is helping the BBC deliver on its commitment to provide content that is truly representative of the British public.

The BBC has a large and varied consumer audience to satisfy – 68.5 million people of all ages, incomes, backgrounds and lifestyles. “Our mission as a public service organisation is to ensure all audiences across the UK receive value from the BBC,” Lauren...