Mastering insights that pay - tying the knot with insights: the ingredients of a successful segmentation

Sonali Desai, Tony Costella, Koen De Vos, Julian Bond and Tim O’Brien

This article discusses segmentation methods, illustrating them through a case study (for MasterCard Worldwide in several European markets).

Mastering insights that pay – tying the knot with insights: the ingredients of a successful segmentation

Tony Costella, Sonali Desai and Koen De VosIntelligence & Planning, MasterCard Worldwide, Belgium

Julian Bond, Tim O'Brien and Sam DavisResearch...

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