Over the last few years, Mastercard has carved out an instantly recognisable brand. Clearly, the brand is doing something right when it comes to marketing innovation and groundbreaking creative ideas.
It’s a philosophy which has paid off handsomely in 2022’s WARC Rankings: the company’s launch of a credit card product using the chosen names of trans and gender non-conforming people, called ‘True Name’, was an industry first, and was the second-ranked campaign in the Creative 100.
“Inclusion is baked into our culture. It’s critically important. And one component of that is financial inclusion and making sure everyone can...