Mastercard’s ‘True Name’: financial inclusion for trans and gender non-conforming people

Mastercard, a financial services brand, prioritised inclusion for the trans and gender non-conforming community with its True Name product, a credit card that broke new ground around identity in the financial services category.

Over the last few years, Mastercard has carved out an instantly recognisable brand. Clearly, the brand is doing something right when it comes to marketing innovation and groundbreaking creative ideas.

It’s a philosophy which has paid off handsomely in...