Mastercard: Tap for your Town

Mastercard, the payments company, changed the way New Zealanders used their card by bringing back rugby legend Richie McCaw for one last game.

Campaign video: Mastercard – Tap for your Town

Read the full campaign case study

Credits

Agency: McCann, SydneyCopywriters: Jonathon Shannon / Rupert LaffeyArt Directors: Long Truong / Ben PearcePlanning Director: Ian MacDonaldDigital Project Director:...

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