Mastercard: Women Empowerment campaign

Jenice Ma, Karen Lo, Janus Lau

Financial services provider Mastercard grew its business in Hong Kong with the creation of the Women Entrepreneur Hub that supported female-owned small- and medium-sized enterprises following the COVID-19 outbreak.

Campaign details

Brand: MastercardBrand owner: MastercardEntrant company: Byfa Consultancy Limited - Hong KongIdea creation: Carat Hong KongMarket: Greater ChinaSector: Financial servicesMedia channels: Newspapers, Online display, Magazines - consumer, Sales promotionBudget: Up to 500k

Executive summary

Since the outbreak of COVID-19, SME businesses in Hong Kong have faced difficulties, with women entrepreneurs being systematically hit hardest of all.

In recognition of International Women’s Day, Mastercard was determined to address this imbalance and empower local women entrepreneurs through a year-long campaign, Women Entrepreneur Hub, offering real help,...

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