Mastercard: Women Empowerment campaign
Jenice Ma, Karen Lo, Janus Lau
Financial services provider Mastercard grew its business in Hong Kong with the creation of the Women Entrepreneur Hub that supported female-owned small- and medium-sized enterprises following the COVID-19 outbreak.
Campaign details
Brand: MastercardBrand owner: MastercardEntrant company: Byfa Consultancy Limited - Hong KongIdea creation: Carat Hong KongMarket: Greater ChinaSector: Financial servicesMedia channels:Newspapers, Online display, Magazines - consumer, Sales...
