Mastercard: WhereToSettle

Mastercard, a financial services brand, introduced the WheretoSettle platform, a digital tool that directly helped Ukrainian refugees find new places to settle in Poland, to help gain the involvement of local and global humanitarian institutions.

Campaign details

Title: WhereToSettleBrand: MastercardProduct: Digital platform that helps UkrainiansIdea: Mastercard PolandCountry: Poland

Why is this work relevant for Creative Effectiveness?

For Mastercard, financial Inclusion isn't only the brand purpose; it's a business strategy to be delivered through breakthrough data & technology.

WhereToSettle is an upstream-thinking, data-driven platform, providing access to economic opportunities to Ukrainian refugees. The platform expresses the financial inclusion approach, playing a fundamental role for Mastercard. The more people in the financial system, the more opportunities for all, including Mastercard.

It is a rare case where insightful strategy...

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