Mastercard: True Name

Mastercard, a financial services brand, launched the True Name campaign in the United States, in support of the LGBTQIA+ community.

Campaign video: Mastercard – True Name

Read the full campaign case study

Selected creative: Mastercard – True Name


Creative agency: McCann New YorkArt Director: Mikayla LapierreAssociate Creative Director: Hope Nardini / Lucas CriglerChief Production...

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