Mastercard: True Name

Mastercard, a financial services brand, launched the True Name campaign in the United States, in support of the LGBTQIA+ community.

Campaign video: Mastercard – True Name

Read the full campaign case study

Selected creative: Mastercard – True Name

Credits

Creative agency: McCann New YorkArt Director: Mikayla LapierreAssociate Creative Director: Hope Nardini / Lucas CriglerChief Production...