Mastercard: True Name

Mastercard, a financial services brand, demonstrated its support for the LGBTQIA+ community in the USA with its True Name campaign.

Campaign Details

Brand: MastercardAgency: McCann New YorkCountry: United States

Why is This Work Relevant for Creative Strategy?

The name on a credit or bank card—it might seem like the smallest of details. But to Trans and Nonbinary people, it's critical....