Mastercard: Touch Card

Mastercard introduced its Touch Card for the blind and partially sighted community to ensure they were included in seamless payment moments, create a cultural understanding and an inclusive world for all.

Campaign videos: Mastercard – Touch Card

Read the full campaign case study

Selected creative: Mastercard – Touch Card


Creative Agency: McCann New York Account Supervisor: Katie Reynolds / Reid Tuomala Associate Social Strategy Director: Kristen Levy Business Affairs Manager: Karen Phillips Chief Production Officer: Nathy Aviram Co Chief Creative Officer: Pierre Lipton / Shayne Millington Creative Director: Andrew Hajjar / Eduardo Quadra Creative Director: Francisco Valenzuela Creative Director: Gong Liu / Jacob Bakkila Director of Communications: Victoria Park EVP,...

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