Mastercard: The strivers initiative

Mastercard, the financial services company, attempted to build a more inclusive digital economy in the US.

Situation Analysis

With the digital economy increasingly becoming the economy, small businesses need access to the networks, tools, and solutions that can help them reach their full potential. That can be challenging in the best of times. But these were not the best of times, and for millions, the barriers to success have existed for generations.

Mastercard has long been an advocate for the small business community, and recently reinforced its investments to specifically support Black communities with the introduction The Strivers Initiative, a multi-faceted platform designed to elevate the visibility of Black female business owners as role...

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