Mastercard: Reinventing cards as a new age way to pay

Payment technology company, Mastercard, set out to reintroduce cards as a worthy alternative to digital wallets in India.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Credit cards & loans Media channels: Social media, Point-of-purchase, In-store, Direct marketing, Outdoor, Out-of-home Budget: 1 - 3 million

Executive summary

Digital payments were growing exponentially in India. This was due to the mass adoption of mobile wallets by the younger generation. They perceived wallets to be fast and convenient, a perfect partner for their on-the-go lifestyle. Cards on the other hand were seen as outdated and...

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