Mastercard: Reinventing cards as a new age way to pay

Neerja Goswami, Rajesh Sharma, Saagarika Sayani

Payment technology company, Mastercard, set out to reintroduce cards as a worthy alternative to digital wallets in India.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Credit cards & loans Media channels: Social media, Point-of-purchase, In-store, Direct marketing, Outdoor, Out-of-home Budget:...

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