Campaign details
Brand: Mastercard Brand owner: Mastercard Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Credit cards & loans Media channels: Social media, Point-of-purchase, In-store, Direct marketing, Outdoor, Out-of-home Budget: 1 - 3 million
Executive summary
Digital payments were growing exponentially in India. This was due to the mass adoption of mobile wallets by the younger generation. They perceived wallets to be fast and convenient, a perfect partner for their on-the-go lifestyle. Cards on the other hand were seen as outdated and...