MasterCard: Priceless

The challenge for MasterCard was to represent a differentiated offer to consumers, encouraging them to use their MasterCard rather than any other of their plastic options.
  

Priceless

Brand Name: MasterCard Client Name: MasterCardAgency Name: McCann Erickson Category for this Entry: Financial Services (Bronze)

Summary

The challenge for MasterCard was to represent a differentiated offer to consumers, encouraging them...