Mastercard: Kit Beats

Mastercard, a financial services corporation, launched a campaign in Spain so that parents could experience their children's excitement when they met football players during the UEFA Champions League.

Campaign details

Brand: MastercardBrand owner: MastercardEntrant company: MRM Worldwide, MadridMarket: SpainSector: Credit cards & loansMedia channels: Events & experiential, Online video, Public relations, Sponsorship - sportsBudget: Up to 500k

Executive...