MasterCard International: Priceless campaign

In reply to competition from Visa and American Express, MasterCard and McCann-Erickson advertising agency created the “Priceless” campaign in October 1997.

MasterCard International: Priceless campaign

Rebecca Stanfel

OVERVIEW

In 1997 MasterCard International, the largest subsidiary of the credit card company MasterCard Incorporated, was reeling from years of unfocused campaign strategies. The industry leader,...