Mastercard: Inclusive by design

Payment services company Mastercard engaged regulators and business partners to find solutions for marginalized communities globally that would differentiate the brand by making its Priceless initiative relevant and increase consideration from B2B partners.

Campaign details

Title: Inclusive by designBrand: MastercardProduct: MastercardIdea: McCannCountry: United States

Duration of Campaign

Location/Region

Gender

Target audience

Socio-economic Level

3 years +

Global

Non-specific

Other

Middle

Why is this work relevant for Creative Effectiveness?

The work you're about to see has been a unifying force in transforming the fundamental way Mastercard shows up in the market today: from being considered an engine of consumption to showing up as a true engine of inclusion.

It came at a moment when Mastercard was trying to strengthen brand relevance, expand audiences, and grow...

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Insights Team
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