Mastercard: Helping the people who serve you the best experience is priceless

Credit card brand Mastercard grew preference in the gastronomy sector in Colombia by expanding its Priceless platform with the creation of a scholarship programme for restaurant waiting staff, promoted on social media and traffic app Waze.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: Wunderman ThompsonIdea creation: Carat Bogota Market: Colombia Sector: Credit cards & loans Media channels:Events & experiential, Direct marketing, Public relations, Programmatic...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands