Mastercard Foundation: #Savinglivesandlivelihoods

Mastercard Foundation launched its Saving Lives and Livelihoods Initiative in partnership with the Africa CDC to increase public awareness, highlight the impact of the initiative and create awareness of the importance of the COVID-19 vaccination.

Background

As COVID-19 advanced globally, and across Africa, its devastating effects become ever more pronounced on individuals, families and communities.

In 2020, the Mastercard Foundation embarked on a public awareness campaign to assist communities in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands