Mastercard: Empowering every business

Mastercard, a financial services corporation, launched a campaign in the Middle East to identify two influential SMEs or networks, rollout two new SME products, generate two new leads and build awareness.

Identification of Issues & Objectives

Small and medium enterprises (SMEs) have a significant impact on employment, growth and GDP, with the potential to make a genuine difference in terms of equality, inclusion and community wellbeing.

Mastercard's...