Campaign details
Brand: Mastercard Brand owner: Mastercard Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Digital payments Media channels: Mobile & apps, Social media, Point-of-purchase, In-store Budget: 1 - 3 million
Executive summary
In India, microenterprises are critical for livelihoods and employment. Digital payments can help micro- and small merchants grow their revenue but the complexities and cost of digital payments keep them dependent on cash which, in turn, keeps them trapped in a cycle of ‘low income, low growth’.
To...