Campaign details
Brand: Mastercard Brand owner: Mastercard Entrant company: McCannIdea creation: McCann New Delhi Market: India Sector: Digital payments Media channels: Mobile & apps, Social media, Point-of-purchase, In-store Budget: 1 - 3 million
Mastercard: Bring Your Own Device
Financial services provider Mastercard uplifted its brand position of being a good cash alternative in India and brought financial inclusion to micro-businesses through the launch of Soft POS, which turn phones into card-payment devices.
