MasterCard – Priceless

This article describes the challenge for Mastercard to bring Brazilian consumers closer to the brand by involving the consumer directly in the creation of their campaign.

MasterCard – Priceless

Brand: MasterCard

Market: Brazil

THE MARKETING CHALLENGE AND BRAND INSIGHT:

In Brazil, people have developed their own interpretations of what it means for an experience to be “Priceless,” independent of MasterCard's landmark campaign....

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