MasterCard – Confidence: it’s something that money can’t buy

From 2003-05, MasterCard invested heavily in the UK behind its long-running "Priceless" campaign.
Agency: McCann EricksonAuthors: David O'Hanlon, Paul Simonet and Andrew Raad

MasterCard – Confidence: it's something that money can't buy

This paper takes a broad view of effectiveness. It not only provides the results of the campaign and evidence to support...

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