MasterCard – Building Long Term Value
Brand Name: MasterCard – Building Long Term ValueAdvertiser: MasterCard WorldwideAgency: McCann World Group EMEAPrize: BronzeCategory: Financial Services
SUMMARY
Priceless is our most important asset
- Larry Flannigan, CMO, MasterCard
This case study demonstrates that over the last seven years, in 35 European markets, the 'Priceless' campaign has migrated local legacy brands to MasterCard, closed awareness & preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42% (2002–2005), out-performed growth of both the...