MasterCard - Building Long Term Value

Mastercard’s “Priceless” campaign was launched in January 1998. The objective was to reduce the competitive advantage “Visa” held over Mastercard.

MasterCard – Building Long Term Value

Brand Name: MasterCard – Building Long Term ValueAdvertiser: MasterCard WorldwideAgency: McCann World Group EMEAPrize: BronzeCategory: Financial Services

SUMMARY

                    Priceless is our most important asset

- Larry Flannigan, CMO,...