MasterCard - Building Long Term Value

Mastercard’s “Priceless” campaign was launched in January 1998. The objective was to reduce the competitive advantage “Visa” held over Mastercard.

Credit cards & loans
Europe (general region)

MasterCard – Building Long Term Value

Brand Name: MasterCard – Building Long Term ValueAdvertiser: MasterCard WorldwideAgency: McCann World Group EMEAPrize: BronzeCategory: Financial Services

SUMMARY

Priceless is our most important asset
- Larry Flannigan, CMO,...

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