Mastercard - 14 TV commercials. More than 40 press ads. 3 major sponsorships. £17.6bn return on investment ... Priceless

How MasterCard used ‘Priceless’ advertising to reposition itself in the UK credit and charge card sector.
Agency: McCann EricksonAuthors: Paul M Simonet

Mastercard – 14 TV commercials. More than 40 press ads. 3 major sponsorships. £17.6bn return on investment ... Priceless

THERE ARE SOME THINGS MONEY CAN'T BUY... FOR EVERYTHING ELSE THERE'S MASTERCARD

This paper will show how MasterCard in the UK is being transformed from a secondary player in the credit and charge card sector to one that has outperformed the market in growth and marketing innovation.

We will demonstrate how the Priceless advertising campaign specifically has been responsible for achieving this transformation and has directly generated turnover of £17.6BN over 3...

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