Mastercard - 14 TV commercials. More than 40 press ads. 3 major sponsorships. £17.6bn return on investment ... Priceless

Paul M Simonet

How MasterCard used ‘Priceless’ advertising to reposition itself in the UK credit and charge card sector.

Agency: McCann Erickson

Authors: Paul M Simonet

Mastercard – 14 TV commercials. More than 40 press ads. 3 major sponsorships. £17.6bn return on investment ... Priceless

THERE ARE SOME THINGS MONEY CAN'T BUY... FOR EVERYTHING ELSE THERE'S MASTERCARD

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