Master Kong Iced Black Tea hopes to find the most effective medium to break the inter-generational differences during the Spring Festival, a time to communicate consumers' emotions, and conduct comprehensive communication around the contacts between the two generations, leveraging all age groups, improving the popularity of national drinks, and achieving product quality. The spread of unity.
Case details
Brand: Master Kong Iced Black Tea
Brand owner: Master Kong
Main agency: Mindshare China, WPP, VMLY&R
Secondary agencies: Civilization, Kaytune
Market launch: Mainland China
Industry: Food & Beverage
Media Channels:Outdoor, Sponsored, Influencer,...
