Master Kong's iced black tea "Happy China Burns" CNY Campaign

Master Kong Iced Black Tea hopes to find the most effective medium to break the inter-generational differences during the Spring Festival, a time to communicate consumers' emotions, and conduct comprehensive communication around the contacts between the two generations, leveraging all age groups, improving the popularity of national drinks, and achieving product quality. The spread of unity.

Case details

Brand: Master Kong Iced Black Tea

Brand owner: Master Kong

Main agency: Mindshare China, WPP, VMLY&R

Secondary agencies: Civilization, Kaytune

Market launch: Mainland China

Industry: Food & Beverage

Media Channels:Outdoor, Sponsored, Influencer,...