Master Kong Sugar Free Ice Tea "Hip-pop Girls" Be Strong No Sugar Project

The brand of Master Kong iced black tea has been widely recognized, and as a new product in the early stage of the market, Master Kong sugar-free iced black tea hopes to use the new product launch activities to enhance brand recognition and favorability, and quickly drive sales conversion.

Case details

Brand: Master Kong sugar-free iced black teaBrand owner: Master KongMain agency: Mindshare ChinaMain agency holding group: WPPMain Agency 2: VMLY&RMarket launch: Mainland ChinaIndustry: Food and BeverageMedia Channels: Key Opinion Consumer KOC, Key Opinion Leader KOL, Celebrity/Celebrity Spokesperson, Mobile & App, Live Broadcast, Social Media, Content MarketingBudget: 25-30 million

Case Summary

Master Kong sugar-free iced black tea and head platform Tencent Video jointly created a feminist variety show "Hip-pop Girls", creating a stage to give voice to young women, breaking the...

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