The brand of Master Kong iced black tea has been widely recognized, and as a new product in the early stage of the market, Master Kong sugar-free iced black tea hopes to use the new product launch activities to enhance brand recognition and favorability, and quickly drive sales conversion.
Case details
Brand: Master Kong sugar-free iced black teaBrand owner: Master KongMain agency: Mindshare ChinaMain agency holding group: WPPMain Agency 2: VMLY&RMarket launch: Mainland ChinaIndustry: Food and BeverageMedia Channels:Key Opinion Consumer KOC,...