Master Kong Sour Plum Soup Punch Bar Food Group Content Marketing Project

As the leading brand in China's sour plum soup market, Master Kong occupies 99% of the market share of the sour category, but the younger generation has little understanding of the brand. The brand hopes to use the style of Dragon TV's food IP to break the inherent traditional impression, seize the minds of young people, and at the same time help sales conversion for brand channel expansion.

Case details

Brand: Master Kong Sour Plum SoupBrand owner: Master KongMain agency: Mindshare ChinaMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: Food & BeverageMedia Channels:Key Opinion Consumer KOC, Key Opinion Leader KOL, Celebrity/Celebrity...

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