Master Kong Iced Tea joins hands with more than 100 catering businesses to create a "Happy Friday" dining carnival for Generation Z

In 2021-2022, the overall domestic catering consumption will further increase, and the willingness and level of catering consumption of young people are higher than other customer groups.

Case details

Brand: Master Kong Ice Tea

Brand owner: Master Kong

Main agency: Mindshare China

Major agency holding group: WPP

Launched in: Mainland China

Industry: Fast Moving Consumer Goods - Tea Drinks

Media channels:

Budget: Over 50 million

Case Summary

In order to differentiate and seize the dining scene where young people gather, Master Kong Ice Black Tea focused on the special time point of "Friday" in dining marketing for the first time, and joined forces with more than 100 catering channel partners to create a "Happy Friday" dining carnival for young...

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