Master: #BringYourClayGame from Gaming to Grooming

Master, a face care brand, launched the #BringYourClayGame challenge on social media in collaboration with expert gaming streamers to grow the face cleansing market for Filipino men, and develop men's grooming habits.

Campaign details

Agency: Mindshare PhilippinesRegion: APAC



Master is the leading face care brand among Filipino men to address the growing need of men for more affordable and accessible male grooming products. Men want a simple and no frills approach when it comes to skin care and Master's products are designed to be just that – simple and effective. The brand has steadily grown through the years however, most Filipino men still continue to use soap to cleanse their face. In order to grow the business, Master needs to grow the face cleansing market for men...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands